- The state of customer experience technologies
- Trends in customer experience technology adoption
- Managing customer experience technology portfolios for success
Leaders of customer experience are in disagreement with CIOs and IT leaders. Customer experience executives believe that they only use technology in 50% of the projects they oversee. Meanwhile, CIOs and IT leaders think CX teams leverage technology much more, in 80% of their projects. Yet, both sets of leaders agree that innovation in customer experience technologies is happening rapidly and they need to stay on top of these trends to ensure they're making the right purchasing decisions. The impact customer experience technologies can have on an organization's application strategy is too significant to ignore the possibilities and risks. In this webinar, we look at the innovation taking place in CX technologies and the trends for adoption. We also discuss how application leaders can effectively manage customer experience technology portfolios to deliver the best business outcome.