Gartner Webinars

Trends and Topics on Virtually Every Area of Business

Understand the New Enterprise Buyer

Watch this free 60 minute Go-to-Market webinar on-demand

Discussion Topics:

  • Develop a deeper understanding of your accounts and prioritize targets
  • Optimize efforts and investments in pursuing the right opportunities
  • Shift your messaging and positioning from individual to organizations strategic priorities
If you're still using individual buyer personas to target accounts, you're doing your organization a disservice. According to Gartner research, technology purchases are now an enterprise decision involving multiple people. This is particularly true for vendors that sell larger product portfolios. This shift in purchasing behavior comes with an added degree of complexity as it lengthens buying cycles. In this webinar, we help technology product marketing and sales teams prepare for this shift and understand enterprise buyers. Join us for expert insight and a real-life case study of how other organizations have enhanced their sales and marketing programs.


Hosted by:

Priya Mehra

Sr Director Consulting

Hank Barnes

VP Distinguished Analyst




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