Trends and Topics on Virtually Every Area of Business
Customer Journey Analytics to Improve CX
Register now for this free 60 minute Customer Experience webinar: EDT: 10:00 a.m. | PDT: 7:00 a.m. | BST: 15:00
- Business benefits of understanding the customer journey
- Best practices for creating customer journey analytics and customer journey maps
- Create better customer experiences by applying customer journey analytics
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Today's customer is no longer loyal to individual channels when engaging with companies. Instead, customers frequently move from channel-to-channel and device-to-device to communicate. To deliver a strong relationship and customer experience, it's critical that data points across channels and devices be linked into a single, unified, meaningful journey. Customer journey analytics aims to solve this challenge, but it's not easy. Watch this webinar for best practices and guidance on creating a customer journey analytics program and customer journey maps.