Gartner Webinars

Trends and Topics on Virtually Every Area of Business

Customer Journey Analytics to Improve CX

Watch this free 60 minute Customer Experience webinar on-demand

Discussion Topics:

  • Business benefits of understanding the customer journey
  • Best practices for creating customer journey analytics and customer journey maps
  • Create better customer experiences by applying customer journey analytics

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Today's customer is no longer loyal to individual channels when engaging with companies. Instead, customers frequently move from channel-to-channel and device-to-device to communicate. To deliver a strong relationship and customer experience, it's critical that data points across channels and devices be linked into a single, unified, meaningful journey. Customer journey analytics aims to solve this challenge, but it's not easy.  Watch this webinar for best practices and guidance on creating a customer journey analytics program and customer journey maps.


Hosted by:

Jason Daigler

Research Director

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