Gartner Webinars

Trends and Topics on Virtually Every Area of Business

The Best Customer Loyalty Program Features

Watch this free 60 minute Marketing webinar on-demand

Discussion Topics:

  • Consumer attitudes toward loyalty programs

  • Loyalty features that achieve greater customer engagement and reduce churn

  • Key digital characteristics that distinguish leading brands from competitors

If done properly, loyalty programs are an effective way to create and nurture a direct relationship with your customers. Gartner L2 evaluated loyalty programs of 96 brands in five verticals across several digital touchpoints to identify key attributes that drive successful loyalty program. In this webinar, we unveil insights from our findings and cover which features you should include for leading loyalty programs.


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Hosted by:

Lili Meng

Associate, Research

Evan Neufeld

VP, Intelligence

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