One-Minute Insights

From grounded flights to stalled out supply chains, the recent CrowdStrike Windows outage caused major disruptions across the globe. Read on to find out how Gartner Peer Community members were impacted, and how they're responding.

As marketers adapt to a privacy-first digital age, old strategies and tools must be reevaluated. For years, digital marketers have relied on third-party cookies to collect data about online consumers, but new strategies are needed in the years ahead. What challenges do marketers expect they’ll need to overcome, and what tools are they adopting to adjust?

With 2024 in view, what key initiatives are sales organizations prioritizing to unlock success and ensure sales effectiveness?

What emerging analytics capabilities are currently supported by organizations’ analytics architectures and what benefits have leaders seen as a result?

Organizational Investment Strategies for Generative AI There is vast potential with generative AI tools and businesses are deciding how to best allocate funds for this technology. How are finance leaders beginning their organization’s Generative AI investment journeys, and what are they prioritizing?

GenAI has been a ubiquitous topic of conversation over the past six months, but when it comes to the actual implementation, details are surprisingly sparse. How are supply chain and procurement professionals approaching the work of implementing GenAI, and what advice do they have for those just starting the journey?

What will infosec departments focus on in 2024 to improve security and mitigate risks? Read on to discover tech leaders’ top strategic priorities for cybersecurity.

The potential use cases for GenAI are extensive. How are leaders applying this technology in their data and analytics (D&A) function today, and how do they plan to in the future?

Innovation has always been the driving force behind successful product development. Enter GenAI, an emerging power that can reshape how products are brought to life. How can product managers harness the power of GenAI to improve the user experience and business outcomes of their offerings and drive product growth?

Getting the attention of prospects today is more challenging than ever, yet prospecting to find new leads is arguably the most critical element to the sales process. While Generative AI tools have shown vast potential, it is still a nascent technology many are navigating for the first time. How are sales leaders approaching Generative AI to help their teams with B2B prospecting?

Marketing teams are leveraging generative AI (GenAI) to better understand their customers, create personalized content and improve workflows. Integrated alongside traditional marketing automation platforms, these GenAI tools allow marketers to develop unique marketing strategies, synthesize customer journeys and optimize results. How can marketing teams who aren’t using GenAI leverage the tool, and what applications does synthetic marketing data have in the development of customer journey mapping?

Organizations are looking to generative AI (GenAI) governance as the tech’s risks and opportunities continue to emerge. What are their strategies and how many plan to implement generative AI for security?

How are CIOs and IT leaders approaching 2024 planning and budgeting to account for Generative AI (GenAI) adoption within their IT organizations?

In the ever-evolving landscape of business and technology, customer engagement stands as a pivotal factor that defines success. With the advent of AI, a new era of customer engagement has emerged. How have product management and data professionals incorporated AI into their customer engagement strategy and what benefits have they seen?

With the potential for generative AI to transform supply chain operations, leaders are eager to explore its benefits. However, many roadblocks remain on the journey to implementation. Where do supply chain leaders say their organizations currently stand on adoption and use?

Generative AI has gained significant attention and adoption recently as organizations and end users increasingly recognize the potential of this technology. Sales teams, in particular, are finding new and innovative ways to boost sales outcomes using these tools.

Generative AI is trending in the tech world, but how are software engineering leaders making use of the tool? Which use cases are most promising, and which concerns are top of mind?

Blockchain technology has the potential to transform marketing by providing more secure and transparent transactions, enhanced data privacy and offering new models for customer engagement and loyalty. In addition to exploring the reasons marketing teams have adopted blockchain technology, we examine their strategies, levels of implementation, and concerns with their rollouts. What are the applications, benefits, and concerns of blockchain as it applies to marketing? How are marketing professionals feeling about blockchain today?

Generative AI is currently in the spotlight with the release of ChatGPT, but it has already been making significant contributions to data and analytics (D&A) through synthetic data. This solution can help fill gaps in real-world data sources and even improve model outcomes. How are data and analytics professionals currently using synthetic data and what challenges do they face?

With growing interest in generative AI tools and foundational models among organizations and individuals alike, IT and security leaders are challenged to mitigate the accompanying risks of this rapidly developing tech. Given the emergent nature and deep complexity of this area, what strategies are these leaders turning to so far?

AI poses unique challenges for governance that must be directly addressed to mitigate risks and take advantage of opportunities. How are organizations developing AI governance frameworks, and what benefits and challenges have they experienced around AI governance?

Digital resilience is an organization’s ability to rapidly adapt to business disruption, while minimizing customer harm, reputational damage and financial loss. What is the state of digital resilience strategies?

Extended Reality (XR) has yet to achieve widespread use in enterprise organizations. Is there a business case to be made for XR, and do enterprise tech leaders see a future for it? Read on to find out.

The cyberthreat landscape is becoming increasingly complex and attackers are eager to take advantage of any digital vulnerability. How are decision makers using emergent strategies and tools to maintain effective cybersecurity?

Decision-makers may look to artificial intelligence (AI) and machine learning (ML) technologies, that learn based on training datasets, and make predictions that can aect business outcomes, to achieve their business goals. However, debates around the potential impacts of such technologies on businesses and society continue. How are decision-makers, and their organization, approaching AI ethics?

Artificial intelligence (AI) technologies are being used in a variety of tools—but are decision-makers adopting AI in cybersecurity?