At your company, what are the benefits or business values associated with privacy investments?

Customer loyalty and trust34%

Seen as a more attractive company to employees/job candidates48%

Operational efficiency and agility55%

Business innovation32%

Minimizing security risks21%

Improved sales efficiency8%

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Chief Privacy Officer in Finance (non-banking)2 years ago

I would also add "improve our ESG score"

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Yes40%

Yes, but only for small- and medium-sized businesses.40%

No18%

Other (comment below)1%

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Public administration13%

Healthcare & pharmaceuticals56%

Finance & insurance23%

Education & research3%

Retail2%

Other (please list in the comments)

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