Based on your personal experience, do you feel like Google search results have improved or declined over the past year?
Significantly Improved9%
Somewhat Improved34%
No Change23%
Somewhat Declined21%
Significantly Declined13%
I don't use Google
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Founder in Services (non-Government)a year ago
This is an interesting question because I'm not sure if the results have changed much, but my perception of the results may have changed because I've been spoiled by ChatGPT.
Google is just copying what Amazon did.
Amazon offers vendors the ability to sell their products online using their platform. This gave them the data to know what products sell and why (what photos are appealing, what descriptions, what titles, etc.).
Then they started selling the most lucrative products themselves.
In the same way, Google indexed and shared website content until they got to know what people were searching and now answers those questions directly = thus why every informational website (hubspot, canva, etc.) has had their traffic tank - especially with the last core update.
They know what people are searching. They know the answers and they now have AI to modify the answer slightly so it's not a copyright issue. And yes it is more accurate (otherwise traffic would not be dropping on all of the informational sites).