Brand leaders — How high on the priority list should short-form content channels (e.g., Tik Tok) be?

Architecture Strategy

Top priority9%

High priority, but not the most important45%

Medium priority18%

Low priority27%

Not a priority at all

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Communications Manager in Finance (non-banking)2 years ago

Question is, where are your customers. What are you selling? In B2B Tik Tok is not making the difference. Selling lifestyle products focussing on kids, yes - might be just the way to go. So, set goals and explore your target group first!

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