Are you currently measuring the increase in customer spending as a direct or indirect result of any AI investments you've made to improve customer experience?
Yes, we're actively monitoring this47%
No, we don't have a way to actively monitor this49%
We're not currently using AI for customer-facing purposes4%
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It's a great question. Unfortunately my answer was No, we don't have a way to actively monitor this.
For the 38% of you who answered that you are actively monitoring this, can you please contribute in comments some of the ways you are doing so?
I remember reading a couple of years ago a Gartner article on how AI Enabled Processes measured against revenue (i.e. by 2025 25% of Revenue would be generated through AI Enabled technologies) would be the norm - or at least the target - for progressive companies. The point was, that someone has to be actively measuring this and it needs to be a KPI (linked to an OKR) that the Finance Leadership of a company focus on as a value-add proposition. I think now is the time as IT Professionals we should be encouraging this perspective at the C level so we can figure out the right way to actively measure this where it makes sense. I'd be interested if others have a perspective on this and have examples of how this is being done effectively! great topic.
Not yet but what we started to work on it is the cost management on Azure and DevSecOps.
The ROI isn't just the benefit but also what the shadow costs drop out.