Is it easier to predict consumer buying patterns in the age of the cloud?
Yes, it's easier63%
No, it's harder to predict30%
Unsure6%
723 PARTICIPANTS
Yes, it's easier63%
No, it's harder to predict30%
Unsure6%
Yes 64%
Currently working on this 25%
No 11%
Something else/not applicable
No selling.
No recruiting.
No self promotion.
Rules of EngagementFAQsPrivacy
© 2026 Gartner, Inc. and/or its affiliates. All rights reserved.
It’s easier, but not always for the merchant. The way data is owned by different groups means that a merchant on Amazon doesn’t own most of the customer generated data, it belongs to Amazon.