Is it easier to predict consumer buying patterns in the age of the cloud?
Yes, it's easier62%
No, it's harder to predict31%
Unsure6%
723 PARTICIPANTS
Yes, it's easier62%
No, it's harder to predict31%
Unsure6%
Public Cloud72%
Private Cloud27%
Yes65%
No29%
If I told you I'd have to kill you5%
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It’s easier, but not always for the merchant. The way data is owned by different groups means that a merchant on Amazon doesn’t own most of the customer generated data, it belongs to Amazon.