Is it easier to predict consumer buying patterns in the age of the cloud?

Yes, it's easier65%

No, it's harder to predict25%

Unsure7%

771 PARTICIPANTS

3.2k views1 Comment

CEO in Software, 11 - 50 employees

It’s easier, but not always for the merchant. The way data is owned by different groups means that a merchant on Amazon doesn’t own most of the customer generated data, it belongs to Amazon.

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