Is it easier to predict consumer buying patterns in the age of the cloud?

CloudBusiness Applications Strategy

Yes, it's easier63%

No, it's harder to predict30%

Unsure6%

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CEO in Software5 years ago

It’s easier, but not always for the merchant. The way data is owned by different groups means that a merchant on Amazon doesn’t own most of the customer generated data, it belongs to Amazon.

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Is it easier to predict consumer buying patterns in the age of the cloud? | Gartner Peer Community