How do you think AI is going to change the B2B sales world? Comment to explain your answer please.

Smarter lead generation & targeting50%

Personalized outreach at scale50%

Shorter sales cycles & better conversions

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Improving the impact of the marketing organization through org model or operating models 5%

Improving the capabilities of the marketing team through recruiting net new headcount 11%

Improving marketing’s impact through investment in the development of innovation programs 21%

Improving marketing’s performance through the development of new or improved products and services 25%

Improving marketing’s performance through net new investments in data and insights8%

Improving marketing’s impact through the acquisition of net new marketing technology (e.g., operational martech, personalization engine, etc.)6%

Improving capabilities of the marketing team through investments in training and development 21%

Other, please specify1%

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