If you could only choose one, would you focus on increasing revenue or decreasing expenses over the the next 12 months?

Increase revenue78%

Decrease expenses21%


3.6k views1 Upvote2 Comments

Director in Manufacturing, 1,001 - 5,000 employees
I picked increasing revenue as I believe that is a long term strategy.  cutting expenses is a short term strategy, and usually has other unintended consequences like lower employee moral.    That being said, the strategy I was almost always forced to follow was cutting expenses..... 95% of the time.
Director of Engineering in Media, 10,001+ employees
Business will always want to increase revenue. Thus mostly it will be increasing revenue. But when you are at critical juncture like merger, acquition etc the story will be different. Thus it will be mostly mix of it but always business driven.

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Strongly agree3%




Strongly disagree5%


5.6k views2 Upvotes8 Comments

Yes, increased headcount0%

Yes, reduced headcount0%

No, expect it to stay the same0%

Not yet determined0%

I don’t know0%


Director of IT in Manufacturing, 5,001 - 10,000 employees
the biggest corporate difficulties is manage budget IT & lack of competency of IT personil
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