What software(s), if any, do you use for your customer journey mapping?

Smaply 2%

UXPressia13%

LucidChart29%

Microsoft Visio20%

Custom in-house solution7%

Other (comment below) 8%

We don't use a customer journey mapping tool 18%

32 PARTICIPANTS
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CMOa year ago

journeytrack

CMO, CSO2 years ago

Map it strategically based on personas and visualize it in PPT. Pretty basic. Open to suggestions that help provoke additional thought processes around customer journey and buyer's journey mapping. 

Director of Marketing in Software2 years ago

Salesforce

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We use a DXP and we don't like it.50%

Our CMS has a dev-heavy build but we feel positively about it.

Our CMS has a dev-heavy build and it's created problems.

We use a headless CMS.

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Our CMS causes friction with IT.

Our CMS is maintained by IT.50%

Our CMS is owned by marketing50%

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Yes, it's integrated together53%

No, VMO is separated41%

Other (comment below)4%

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