What software(s), if any, do you use for your customer journey mapping?

Smaply 2%

UXPressia13%

LucidChart32%

Microsoft Visio17%

Custom in-house solution7%

Other (comment below) 8%

We don't use a customer journey mapping tool 18%

31 PARTICIPANTS

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CMOa year ago

journeytrack

CMO, CSO2 years ago

Map it strategically based on personas and visualize it in PPT. Pretty basic. Open to suggestions that help provoke additional thought processes around customer journey and buyer's journey mapping.

Director of Marketing in Software2 years ago

Salesforce

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How frequently does your org update its GenAI training programs for staff? Do you change the training offered to align with new developments in GenAI or new tool capabilities?

How are you communicating how your organization uses consumer data to your customers today?

Transparent privacy policy46%

Pivoting to cookie-less29%

Educational content (e.g., blog posts, videos)62%

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Native notifications about data collection13%

Still exploring the best communication strategy4%

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What are the most effective avenues for professional development in the workplace? Select all that apply.

Taking a course37%

Attending a conference46%

Undertaking special projects55%

Shadowing colleagues37%

Taking on new duties44%

Reading industry texts22%

Training or mentoring others30%

Being part of a professional body18%

Networking23%

Other (please list in the comments)