What sources of information do you turn to when making or influencing buying decisions?

Analyst reports42%

Case studies or customer stories42%

Conferences34%

Demo videos23%

Industry events24%

Infographics19%

IT blogs/forums25%

LinkedIn23%

Newsletters8%

Presentations18%

News and information websites15%

White papers27%

Professional societies12%

Vendor websites15%

Other (please share in comments)

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Director in Manufacturing3 years ago

Past coworkers who moved on but may be using the product or service provider

3

Associate VP - Digital Technologies in Software3 years ago

Mostly, Product demos or trials preceded by Presentations.

1

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