What sources of information do you turn to when making or influencing buying decisions?

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Analyst reports40%

Case studies or customer stories50%

Conferences46%

Demo videos28%

Industry events29%

Infographics23%

IT blogs/forums30%

LinkedIn23%

Newsletters11%

Presentations22%

News and information websites17%

White papers24%

Professional societies16%

Vendor websites20%

Other (please share in comments)1%

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Associate VP - Digital Technologies in Software, 501 - 1,000 employees

Mostly, Product demos or trials preceded by Presentations.

Director in Manufacturing, 1,001 - 5,000 employees

Past coworkers who moved on but may be using the product or service provider

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