What should be your top priorities when developing a media relations strategy?
Securing high-impact coverage23%
Building long-term media partnerships50%
Managing brand reputation60%
Promoting corporate social responsibility initiatives22%
Enhancing stakeholder engagement 25%
Leveraging multimedia content 8%
Focusing on crisis management 14%
Innovating with new media12%
Measuring and analyzing media impact 12%
Something else (comment below)4%
29 PARTICIPANTS
Media relations strategy should be aligned with the company's business goals and objectives. This was not a selection. The selections were all goals themselves for the most part. The media relations strategy needs to support the overall business goals and objectives.