What should be your top priorities when developing a media relations strategy?

ArchitectureStrategy

Securing high-impact coverage26%

Building long-term media partnerships50%

Managing brand reputation56%

Promoting corporate social responsibility initiatives13%

Enhancing stakeholder engagement 35%

Leveraging multimedia content 7%

Focusing on crisis management 12%

Innovating with new media13%

Measuring and analyzing media impact 23%

Something else (comment below)4%

33 PARTICIPANTS
2.4k viewscircle icon1 Comment
Sort by:
Director of Analyst Relations in Softwarea year ago

Media relations strategy should be aligned with the company's business goals and objectives. This was not a selection. The selections were all goals themselves for the most part. The media relations strategy needs to support the overall business goals and objectives. 

Content you might like

What is the most interesting/helpful/unique tool you're using right now that no one is talking about?

Read More Comments

Has it been more or less difficult for your communications team to effectively communicate new company messages since hybrid work became more prevalent?

Significantly more difficult8%

Somewhat more difficult54%

Neutral31%

Somewhat less difficult8%

Significantly more difficult8%

View Results

What’s one Black Friday/Cyber Monday tactic you’re prioritizing this year that wasn’t part of your playbook last year?

In your opinion, what level of priority/importance should be given to customer experience strategy? Why (comment below)

It should be the top priority25%

It is a high priority, but not the most important44%

It is a mid-level priority9%

It is a low-level priority20%

It isn't a priority at all

View Results

Why do you think there are so few mature AI-driven autonomous pentesting solutions on the market, and why does this topic seem to generate more hype than in-depth technical discussion?

Read More Comments