What is your vision for Marketing Operations? Which future best aligns with your ideal post-transformation vision?

Selective Improvement: With gaps resolved, capabilities built, and processes optimized, MarOps downsizes - only monitoring performance and making surgical strikes.18%

Continuous Transformation: The pace of technological change mandates continued robust effort from a dedicated team of operations experts.49%

Operational Independence: MarOps morphs into a DevOps function to more rapidly advance (re)engineering of marketing process/data/tech/behaviors.16%

MarOps Democratization: Transformation experiences enable future marketing leaders and staff to drive continuous improvement within their own domain of work.15%

Other?2%

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3 years ago

Cross-functional teams and breakdown of operational and strategic silos

VICE PRESIDENT MARKETING & CREATIVE SER in Retail3 years ago

Decentralized model has been ineffective for our organization over the years. Biggest contributor has been attrition. Every time new leaders come in the process is recreated which drives a ton of friction and inefficiency. Continuous improvement through a centralized model is the way forward for us

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As AI-generated social engineering (Deepfakes/vishing) scales, which area of your defence strategy feels most vulnerable right now?

Employee Awareness: Traditional training can't keep up with AI realism.47%

Detection Latency: We identify scams after the breach, not before.67%

Cross-Sector Intelligence: We lack real-time signals from outside our industry.27%

Vendor Risk: Our third-party partners are the "weakest link."

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CRQ is essential for effective risk-based decision making.

Strongly agree7%

Agree67%

Neutral19%

Disagree4%

Strongly disagree1%

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