What’s the worst marketing sin a software company can make?

ArchitectureStrategy

Gating content that ends up being useless35%

Cold calling66%

Repeated LinkedIn messages37%

Trying to get you to book a meeting after you only downloaded one piece of educational content29%

Emailing without permission10%

187 PARTICIPANTS
2.7k viewscircle icon1 Comment
Sort by:
Chief Data Officer in Services (non-Government)4 years ago

Where do I begin? 1. Omnichannel outreach (LinkedIn, email + whatsapp) but without coordinating between the various channels. 2. Giving me “an SLA” to reply to cold emails. 3. Approaching me to set up a demo even before the webinar that I’ve registered for has taken place. 4. Having multiple inside sales people calling / messaging me for the same webinar / event / talk.

Lightbulb on3

Content you might like

What's the best practice to start improving Enterprise Architecture maturity in Infrastructure, Network, and Cloud? Looking for pragmatic steps and lessons learned on converting from an unstructured/siloed organisation growing through M&A into a centrally governed architecture with distributed teams following common practices, governance, and roadmaps. The goal is to build a proper team, governance, and tooling to maintain and visualise to the C-level.

What is the most interesting/helpful/unique tool you're using right now that no one is talking about?

Read More Comments

What do you think makes an excellent API Documentation?

Developers autonomous experience13%

Time to first API Calls25%

Clear value proposition20%

Great API Evolution principles12%

Culture of capitalization4%

All of the above23%

Other (Please specify)

View Results

What are key ways in which your organization should hire affordable AI and data science talent? Check all that apply.

Recruit talent from diverse or non-traditional backgrounds (e.g. different degrees, institutions, or work experience)32%

Recruit less experienced AI talent with a high aptitude to learn 45%

Communicate the intrinsic benefits of the role (e.g., mission, culture, resources, opportunity for impact) 28%

Build talent pipelines through partnerships with academia and professional societies46%

Hire and upskill internal talent47%

Use specialized AI recruitment agencies11%

Other (please share details in comments)3%

View Results

What’s one Black Friday/Cyber Monday tactic you’re prioritizing this year that wasn’t part of your playbook last year?