What’s the worst marketing sin a software company can make?

Applications & Platforms Cloud Contact Center & Telecom +7 more

Gating content that ends up being useless41%

Cold calling64%

Repeated LinkedIn messages46%

Trying to get you to book a meeting after you only downloaded one piece of educational content33%

Emailing without permission12%

175 PARTICIPANTS

1.6k views1 Comment

Chief Data Officer in Services (non-Government), 51 - 200 employees

Where do I begin? 1. Omnichannel outreach (LinkedIn, email + whatsapp) but without coordinating between the various channels. 2. Giving me “an SLA” to reply to cold emails. 3. Approaching me to set up a demo even before the webinar that I’ve registered for has taken place. 4. Having multiple inside sales people calling / messaging me for the same webinar / event / talk.

2

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What's your favorite password management service?

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1Password19%

OneLogin41%

LastPass24%

BitWarden3%

Other (comment below!)12%

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For any of you who are adopting GenAI, what factors are influencing the choice of initial use cases?

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Are Web Application Firewalls (WAFs) as effective as they used to be?

Security & GRC Threat & Vulnerability Management Security Operations Center (SOC)+3 more

Yes77%

No23%

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What tools or techniques do you use to manage your suppliers?

Vendor/Product Recommendation Vendor Management People & Leadership +1 more

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