Has anyone found success reaching targets online in government (B2G) spaces? How so?

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Analyst Relations in Media2 years ago

have not done so recently but I would suggest looking into industry associations that are either run by NGOs or with strong government links in the UK BCS is a good example

VP of Marketing in IT Services2 years ago

I recently just read some research that said Research Reports, Case Studies, White Papers and Webinars are the top content sources federal government buyers use while researching or evaluating a vendor during the buying process.

They included this link if it’s helpful to dig into the research more! https://bit.ly/M4PSContent

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Once a week33%

Once every 2 weeks46%

Once a month14%

Adhoc4%

What 1-on-1?1%

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Customer service12%

Executive management24%

Finance and accounting12%

HR15%

IT24%

Legal and compliance6%

Operations18%

Product development6%

Research and development12%

Sales and marketing3%

Other6%

None are exempt36%

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