Cost benchmarking - what is your current approach? What areas are you focusing on?
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Director of Finance2 years ago
We have built a cost model reallocating our expenditure by account code into expenditure by product utilising a cost allocation on our ledger system/
I am building a company to accurately determine the cost of acquisition (CAC). ERP, CRM, and planning tools do not allocate expense down the record of a customer. When you determine customer economics, you can understand which sales teams, verticals, and products are accretive to the business plan, and which ones are not scaling. Resourcing (hiring and investment) decisions need to be better informed.