How has AI and automation shaped your approach to media buying, and what do you see as the most significant benefits and risks?

1.2k views2 Upvotes3 Comments

Sort by:

Director of Marketing in Education2 years ago

We've been using it to create digital ads for us. And mostly come up with copy to get us started with ideas.

VP of Marketing and Retail Sales in Energy and Utilities2 years ago

We use it to make digital Marketing campaigns more efficient.

VP - Home & Digital Entertainment in Telecommunication2 years ago

In our current approach to media buying, AI and automation have increased efficiency and targeting precision, leading to more cost-effective and optimized campaigns. However, I'm mindful of risks like data privacy, potential biases, and over-reliance on technology. Balancing these technological advancements with ethical considerations and human oversight is crucial.

Content you might like

In your opinion, what is the biggest challenge in scaling first-party data strategies?

Building customer trust to collect data 7%

Integrating data across platforms57%

Using data effectively for personalization 35%

Complying with data privacy regulations

Convincing stakeholders of its ROI

Something else (comment below)

View Results

What are the fundamental leadership capabilities that are needed for an era of exponential technology and AI innovation?

What is the most interesting/helpful/unique tool you're using right now that no one is talking about?

We don’t sell direct, but our end-users are consumers. As we try shifting from relying only on co-op to brand + demand, how are you showing the value of consumer marketing in a B2B2C model?

What is the primary way your organization uses AI in customer analytics?

Predicting customer behavior 13%

Personalizing marketing efforts 16%

Optimizing ad targeting57%

Enhancing customer segmentation 5%

We do not use AI for customer analytics 7%