How are you controlling frequency and eliminating overlap across streaming and CTV programs?

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VP of Marketing and Retail Sales in Energy and Utilities2 years ago

We have a general frequency capping strategy, it is channel-indepent.

Director of Marketing in Education2 years ago

we don't utilitzy CTV programs at this time but are considering it

VP - Home & Digital Entertainment in Telecommunication2 years ago

We use a combination of frequency capping, dayparting, geo-targeting, and audience segmentation to control frequency and eliminate overlap across our streaming programs. For example, we might cap the frequency of an ad at three times per day for viewers in one region who are watching on our platform during the evening hours.

This software we use takes into account a variety of factors, including the time of day, the day of the week, the program being watched, and the viewer's demographics and interests.

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