How are CPG brands weighing the risks of implementing the TikTok pixel on owned websites for retargeting efforts?
Director of Marketing in Education, 201 - 500 employees
We're not familiar with CPG brands and the tiktok pixel.Director of Marketing in Software, 51 - 200 employees
Implementing the TikTok pixel on owned websites for retargeting purposes is a decision that CPG brands evaluate based on several factors. They should consider these factors while analyzing the dangers of integrating the TikTok pixel: Data Privacy and Compliance, Safety and Reputation, Performance and ROI, Insights and Targeting Capabilities, and, in addition to these considerations, they should be aware of any updates or modifications to TikTok's advertising rules and practices to ensure continuing compliance and risk mitigation.Head- Marketing And Customer Life Cycle in Telecommunication, 10,001+ employees
Marketing managers need to do complete pros and cons for such initiatives on their own websites. They can try other available options in pilot form to increase traffic and for re targeting efforts. Data integration and security and country’s law compliance also needs to be taken care.Content you might like
CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.