How are CPG brands weighing the risks of implementing the TikTok pixel on owned websites for retargeting efforts?
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CCPA finally went into effect this month. But, CAN-SPAM and GDPR have already been on the scene for a while. Yet, according to research by Talend, 58% GDPR-relevant companies haven't even addressed data requests in a timely manner! And, studies indicate 21% of email recipients have been reporting email as spam. So, the bigger question is do you believe these privacy laws can help reduce data privacy breaches?