How are CPG brands weighing the risks of implementing the TikTok pixel on owned websites for retargeting efforts?
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Director of Marketing in Education2 years ago
We're not familiar with CPG brands and the tiktok pixel.
We're not familiar with CPG brands and the tiktok pixel.
Marketing managers need to do complete pros and cons for such initiatives on their own websites. They can try other available options in pilot form to increase traffic and for re targeting efforts. Data integration and security and country’s law compliance also needs to be taken care.