How do you deploy automation tools to scale campaigns efficiently while ensuring creativity and authenticity aren’t lost?

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Chief Marketing Officer8 months ago

Our first focus on Automation is on the unsexy things such as Campaign Planning, Media Buying, Reporting and Financial Reconciliation. Content automation is interesting but it is yesterday's news to an extent

Marketing Manager9 months ago

The quality of data input determines the scalability and effectiveness of campaigns. Creative and strategic efforts become valuable data points for future scaling.

9 months ago

Keeping humans in the loop is crucial to prevent AI from perpetuating artificial content. AI excels at identifying extremes and testing scenarios, but human creativity must be injected to maintain authenticity. AI is best suited for testing extremes rather than generating the norm.

CMO, CSO9 months ago

AI provides more choices and options, allowing marketers to focus on building emotional connections with audiences. It serves as an always-available assistant, offering suggestions for engaging storytelling.

Chief Marketing Officer in IT Services9 months ago

Automation should focus on repetitive tasks, allowing marketers to amplify human creativity and storytelling. It frees marketers to focus on expressive and creative endeavors, enhancing the brilliance of human endeavor.

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