How do you leverage data and analytics to inform your marketing decisions and measure the effectiveness of your campaigns?

If you want real and affidable data the old school way is unbeatable. Add a dedicated promotion to your product and advertise it only with one campaign. That will give you a clear CTA and you can calculate ROI.

We use heat maps and figure out where and what buttons users are clicking on. I am also a little skeptical of drawing too many conclusions when it comes to website analytics because it's like documentary - you can skew the story you want to tell any way you want.

The first step is gathering data from various sources. This includes customer data, website analytics, social media interactions, email campaign statistics, and more. Tools like Google Analytics, CRM software, and social media analytics platforms are your best bet here.
Use the insights gained to evolve your marketing strategy. This can involve deciding which channels to focus on, what kind of content resonates with your audience, and how to allocate your budget.

The data collected from current campaigns should feed back into your system. Analyze this data to understand what worked and what didn’t. This feedback loop is crucial for continuous improvement.