How do podcasts, audio (like Twitter groups), and other voice technologies play a role in your marketing strategy?

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VP - Home & Digital Entertainment in Telecommunication, 5,001 - 10,000 employees
We use podcasts for advertising. This is done as simple sponsorship, not for product placement. We haven’t as yet engaged in Twitter spaces or other live conversational media.
Director of Marketing in Education, 201 - 500 employees
We use podcasts on a very limited basis. They haven't been very succesful though.
Director of Marketing in Software, 51 - 200 employees
We do not currently market via podcasts or audio (such as Twitter groups), but we intend to do so in the future.
Head- Marketing And Customer Life Cycle in Telecommunication, 10,001+ employees
These are still getting evaluated and not in current use of the Marketing strategy
VP of Marketing in IT Services, 51 - 200 employees
We've participated in a few podcasts in the past mainly for PR purposes, also took sponsorship once, mainly for employee branding. 

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