How do you choose the best SEO tool? 

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Head- Marketing And Customer Life Cycle in Telecommunication, 10,001+ employees
To choose Best SEO tool, you first need to know what are the set goals and objectives. Keyword research, on page optimization, etc .. Do proper research on available tools- Compare features, reviews, rankings. Also see which tool provides essential services like keyword analysis, backlink analysis and rank tracking. Do the pilot and see the results and then increase the scale, etc
Director of Marketing in Education, 201 - 500 employees
We start off by deciding what metric is most important to us. For us, we are trying to increase our organic traffic, so SEO terms along with keyword research are at the top of our list. Testimonials and reviews by the public are the ways I go about trying to find the best SEO tool. Then it just becomes a matter of trial an error with all the different products on the market.
VP of Marketing in IT Services, 10,001+ employees
There are numerous seo tools in the market, but to choose the one which fits both your requirement and budget may be difficult task. The may to choose will start with setting up your seo objectives, because that would decide the features of seo tolls which are most important to you. Next is to come up with a budget and no of licences needed, reports to be generated, level of automation needed etc. After laying down all these requirements choose 2-3 tools who the most checked boxes. Test these tools and ask for demos. Also check of there any integrations needed. Choose the tool.

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