How to escape the Marketing Automation trap? Anyone here who is wondering when finally the costly the system integrations of Sales, Marketing & IT/Ops applications are done, campaigns can be created fluently so your marketeers can produce their campaigns and leads roll in, and due to automations get qualified and converted faster and in higher numbers (without you having to pay an army of externals to keep fixing & configuring)? if you know the challenge, I'll be very interested to discuss. (context: global industry B2B player, 60+ countries, matrix marketing organization)

This is a large topic. Here are my thoughts. When implementing a complex Martech and Salestech stack, it's common to end up in an "automation trap" despite costly investments. Disparate platforms like Marketing Automation Platforms (MAPs), Customer Relationship Management (CRM) systems, Account-Based Marketing (ABM) tools, and Content Management Systems (CMS) are designed for specific capabilities, not out-of-the-box integration.

The answer lies in automation if not yet AI. Workflow and data integration using no-code tools such as Workato can connect platforms like Marketo, Salesforce, Demandbase, and Kapost. This breaks down silos for seamless processes within and across marketing and sales:

Sync digital campaign leads to CRM for Sales Development Rep follow-up
Centralize approved CMS assets within MAP for simplified campaign creation
Share ABM account data to coordinate targeting across channels
Leverage integration platforms like Workato to build no-code automation between systems. They connect applications' APIs and create triggers to pass data and activate workflows across marketing and sales tools without engineering resources.

This approach requires upfront planning and automation development to prevent the need for ongoing complex custom coding.

same post, less typos:

How to escape the Marketing Automation trap?

Anyone here who is wondering when finally the costly system integration of Sales, Marketing & IT/Ops applications are done, campaigns can be created fluently so your marketeers can produce their campaigns and leads roll-in, and due to automations get qualified and converted faster and in higher numbers (without you having to pay an army of externals to keep fixing & configuring)?

If you know the challenge, I'll be very interested to discuss.

(context: global industry B2B player, 60+ countries, matrix marketing organization)