What is the main challenge your company has when it comes to implementing a solid and long-standing Marketing Automation strategy?

Talking about long-standing, the main challenge should be way-of-working, and connecting the CRM and marketing to the business processes. Getting the basic rights in the CRM and connected to the business processes as well. That's where the added value starts in automating your marketing efforts

The primary challenge we face in implementing a robust and enduring Marketing Automation strategy is ensuring seamless integration across multiple platforms and systems. Coordinating data from various sources while maintaining accuracy and consistency presents a significant hurdle. Additionally, striking the right balance between automation and personalized engagement remains crucial to avoid alienating our audience. Lastly, staying updated with evolving technologies and consumer preferences is essential for sustained success

ensure existing systems currently being used are integrated and the KPIs are set before you start