What’s your organization doing to protect against risks related to disinformation? How are you approaching this & which business unit leaders are currently involved?

We handle disinformation by getting our facts out before the rumor mill spins up—even if we only have part of the picture. Waiting for “perfect” information is too slow.

A potential playbook, built with Security, Comms, Legal, HR, and business leaders, focuses on:

- Pushing out confirmed facts fast, labeling what’s still unknown, and promising regular updates.
- Practicing these scenarios so the first time we respond isn’t in a real crisis.
- Keeping one clear, trusted channel where employees, customers, and partners can see the latest.

Learned the hard way: if we don’t move first with facts, someone will fill the void with their story.

Hope this helps!

We have created a multi-layered, cross-functional strategy that combines technology, policy, and collaboration across key business units (Cybersecurity, Corp communication & PR, Marketing, Brand Protection, Risk Management, IT Management and Executive Management.

Our approach is structured to understand the threat landscape, then to act as per our response framework (prevention, detection and response)