What's the one marketing trend you're most excited about?
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When assessing your marketing partner agencies, which performance aspect takes top priority?
We don’t work with partner agencies 13%
Strategic innovation33%
Creative excellence53%
Timely delivery40%
Cost efficiency26%
Client collaboration6%
Something else (comment below)
I am new to leading Marketing Communications for a large Fortune 500 company with 6 different geographies and 5 different product segments. They used to have decentralized Marketing Communications plans and we're building one unified plan next year. Does anyone have a template that has worked well to use to communicate goals/objectives and a high-level overview of KPIs and tactics to use with executives? We have nothing at the moment and would love to not have to start from scratch!
Has anyone successfully implemented a lead generation widget across their digital ecosystem?
We’re exploring ways to ensure customers can easily get started with us—regardless of where they land on our website. I’d love to hear if others have had success with persistent lead gen widgets or have examples of best practices that helped drive engagement and simplify the entry point. Any insights on placement, design, or integration strategies would be incredibly helpful.
Our team is currently evaluating Generative AI tools and has narrowed the options to Jasper and Writer. I'd love to hear from peers who have experience with either platform. What has your experience been like? Any insights on usability, integration, or ROI would be especially helpful.
How do you primarily evaluate marketing managers' performance in your organization?
Campaign outcomes58%
Team performance16%
Both equally24%
Something else (comment below)
Getting back to the CLIENT we have been hyper focused on employees. 2024 is the year of the Client.