What strategies have you found most effective in encouraging customers to leave feedback across your online voice of customer channels (e.g., G2, Gartner Peer Insights, Capterra, etc.)?

End-User Services & CollaborationStrategy & ArchitecturePeer Insights
1.1k views2 Upvotes3 Comments
VP - Home & Digital Entertainment in Telecommunication, 5,001 - 10,000 employees
Incentive programs work best. Be a reliable partner when soliciting feedback and show the impact of the data collected from those you’re asking to contribute being meaningful. Following up with those who have contributed is also important showing that there is ongoing value in the feedback loop.
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CMO in Software, 51 - 200 employees
We used the opportunity with the recent GPI incentive, and got over 30 reviews in one month as a result.  However, we also had 4 customers email and say essentially, they didn't want the gift card as they were happy to respond.  :)  
What I've found best over the years is not just the incentivization, but also appealing to their ability to contribute to helping peers.  In some cases, we've sent a very brief explanation of what these reviews do for our organization, with thanks for their support, etc.    
Closing the gap afterwards can be hard when these are anonymous, but we've also sent out a broad based 'thank you to those who contributed, and if you haven't yet had a chance...' as a polite nudge in case some one forgot or de-prioritized.  
CMO in Services (non-Government), 11 - 50 employees
Knowing when to ask clients to leave a review is one of the most effective strategies for improving online reputation. One such moment is when clients have responded to a Net Promoter Score (NPS) survey or any other survey used by the company. Targeting clients who have given high scores is a guaranteed tactic.

As a digital marketing agency, our clients typically have long contracts spanning 12 months or more, during which we identify what we call "small victories". These are successes such as substantial growth in social media followers. Recognizing these moments is an ideal time to ask for a testimonial or review.

Lastly, a valuable approach is to review the client on a platform and then share the screenshot or link with them, asking them to review the company in turn.

Being a professional service/agency, we have a small number of clients, and these tactics work well without any compensation or incentives. However, companies dealing with hundreds or thousands of clients may need to automate this process.
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