POCs are great, do you have a platform were you can do that?
You just made a great case for Change Management. In my experience change management can help people understand the need for change and may even win over people enough to have them embrace the changes and want to participate. Where I think it always falls short is in providing the employee with the ability to execute the changes, specially changes in technology and digital processes. And in reinforcing the changes when people start to revert back old habits. In my previous job as the Digital Adoption Manager at Nestle, I worked closely with Change Managers to provide the last two capabilities to help change stick.
The "what's in it for me" extends past the personal benefits, I think. A lot of times people just don't understand the details well enough to know what they should do. That is why I am a big fan of providing users with guided help directly in the applications and in providing then with contextual content.
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