What strategies has your organization found most effective for growing demand for your products/services among existing customers?

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Director of Marketing in Education, 201 - 500 employees
Personalization: Tailoring products, services, and communications to individual customers' needs and preferences. This includes personalized offers, recommendations, and content.
VP of Marketing and Retail in Energy and Utilities, 1,001 - 5,000 employees
You have to create a unique enviroment where it gets easy and convenient to buy more services directly from you.
VP of Marketing in IT Services, 51 - 200 employees
A dedicated product update cadence (if possible with an example/case study of a beta customer for new major features/releases), in app notifications/updates re product developments, and of course a very strong alignment between CS/Support team and our sales dpt. to flag potential upgrades, upsells, etc. (we're a fully managed service, so there is always someone in contact with most clients).
And as mentioned before personalization, always increases CVR.
VP - Home & Digital Entertainment in Telecommunication, 5,001 - 10,000 employees
My organization has found the following strategies to be most effective for the growing demand for our products/services among existing customers:

Offer loyalty programs. Loyalty programs are a great way to reward existing customers for their continued business. They can also help to encourage customers to make more frequent purchases and to try new products or services.

Personalize your marketing. The more you know about your customers, the better you can personalize your marketing. This can be done by using data from your CRM system to target customers with relevant offers and content.

Send targeted emails. Email is still a powerful marketing tool, especially for existing customers. Ensure to send targeted emails relevant to the customer's interests and needs.

Offer discounts and promotions. Discounts and promotions are a great way to get existing customers to buy more. You can offer discounts on specific products or services or a loyalty discount for repeat purchases.

Ask for referrals. Existing customers are more likely to refer your business to friends and family than new customers. Make sure to ask for referrals from your existing customers and to reward them for their referrals.
Director Digital Performance & SEO in Banking, 10,001+ employees
personalization and content based on upper funnel content. Also targeting customers based on modelling of those who are successful with cross sell opportunities

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CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.
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Director of Marketing in Software, 51 - 200 employees
No, we haven't changed it yet.
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