What strategies has your organization found most effective for growing demand for your products/services among existing customers?

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Director Digital Performance & SEO in Banking2 years ago

personalization and content based on upper funnel content. Also targeting customers based on modelling of those who are successful with cross sell opportunities

VP - Home & Digital Entertainment in Telecommunication2 years ago

My organization has found the following strategies to be most effective for the growing demand for our products/services among existing customers:

Offer loyalty programs. Loyalty programs are a great way to reward existing customers for their continued business. They can also help to encourage customers to make more frequent purchases and to try new products or services.

Personalize your marketing. The more you know about your customers, the better you can personalize your marketing. This can be done by using data from your CRM system to target customers with relevant offers and content.

Send targeted emails. Email is still a powerful marketing tool, especially for existing customers. Ensure to send targeted emails relevant to the customer's interests and needs.

Offer discounts and promotions. Discounts and promotions are a great way to get existing customers to buy more. You can offer discounts on specific products or services or a loyalty discount for repeat purchases.

Ask for referrals. Existing customers are more likely to refer your business to friends and family than new customers. Make sure to ask for referrals from your existing customers and to reward them for their referrals.

VP of Marketing and Retail Sales in Energy and Utilities2 years ago

You have to create a unique enviroment where it gets easy and convenient to buy more services directly from you.

Director of Marketing in Education2 years ago

Personalization: Tailoring products, services, and communications to individual customers' needs and preferences. This includes personalized offers, recommendations, and content.

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