Do you think it is ok to use the terms business intelligence and data analytics interchangeably?

I don't. The terms business intelligence and data analytics should not be used interchangeably. While they share some similarities, they represent distinct areas within the field of data and analytics.

Business intelligence (BI) focuses on gathering, analysing, and presenting data to help organisations make data-driven decisions. BI is often associated with creating reports and dashboards (front end of a data warehouse) that provide insights into business performance. That's where the term BI/DW comes from.

On the other hand, data analytics encompasses a broader range of techniques and methods for extracting insights from data. It includes descriptive, diagnostic, predictive, and prescriptive analytics. Data analytics can involve advanced statistical methods, machine learning, and data science to forecast trends, identify patterns, and recommend actions.

Using these terms interchangeably can create confusion and undermine the importance of the broader data and analytics ecosystem. It is essential for data leaders to communicate the distinctions clearly to their executives and organisations. This understanding will enable better appreciation of the full range of data management and analytics capabilities, including data governance, data quality, data literacy, data warehouse/lake, compliance, risks, and more. Recognising the differences between BI and data analytics helps ensure that organisations leverage data effectively to achieve their goals.

In my view, whether it is acceptable to use Business Intelligence (BI) and Data Analytics interchangeably depends largely on the context and the audience's familiarity with the subject matter. For general discussions aimed at a broad audience, simplifying the conversation by using these terms interchangeably can be practical. However, for detailed, technical, or strategic discussions, especially with knowledgeable stakeholders, maintaining the distinction is crucial for clear and effective communication.

I do, but find that often people think "BI" is focused solely on the tools portion and not for Analytics.  That being said, we call some of our team members "BI Analysts."