Thinking as a sales team, what are the most impactful activities that Marketing can do to help you in a B2B enterprise sale? Webinars? Events? Content? something else? Marketers want to drive success, and they don't always connect with seller needs.
From my expericene: Cut the silos and start the collaboration between the departments. From a marketing perspective, it's a bit naive to think that the marketing department should do all by themselves and try to understand the needs of sales, and vice versa for sales. Involve sales, allocate tasks to them, team up and craft compelling client cases, use these for webinars, create a joint plan and goals for events and follow up. Content make the sales rep outline what should be written and then marketing support with tuning etc
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From my expericene: Cut the silos and start the collaboration between the departments. From a marketing perspective, it's a bit naive to think that the marketing department should do all by themselves and try to understand the needs of sales, and vice versa for sales. Involve sales, allocate tasks to them, team up and craft compelling client cases, use these for webinars, create a joint plan and goals for events and follow up. Content make the sales rep outline what should be written and then marketing support with tuning etc