Are you using any tools to generate ideas for LinkedIn posts and responses? If so, which one(s) have you found to be the most effective?
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Completely agree. The tool is only as effective as your understanding of the space with the information you initially position and provide. It's either 'garbage-in, garbage-out' if you don't have a deep understanding of the space.. Or, it's a real time saver if you know the space and can direct accordingly.
We aren't using any at this time, but we are very interested in using LinkedIn for more of our campaigns to extend our reach. Our analytics tell us that most of our audiences are heavy users of LinkedIn, so we'd like to find a way reach them while they're there.
We have tried using ChatGPT to draft LinkedIn polls on very specific topics; it requires inputting lots of details and finessing the output. It is helpful to generate a series of questions which we then discuss with subject matter experts before publishing.
We use SEMRush but we are looking at Postilize -- new up and coming tool. it uses ai to help respond for users.
I think AI tools are improving, but if you are in a complex industry, they don't give very insightful results. I use the content planning feature in SEMRush - not for keywords, but for cluster cards that show hot topics. I don't think there is an easy way to rely only on a tool - everything should take some thought/planning, otherwise, people will stop listening - and won't engage and that's the purpose of LinkedIn.
Claude, ChatGPT and perplexity are great for ideation. However, it's worth remembering that these genAI tools need precise and specific guidance to provide the best answers you need.