What are some examples of business value creation through AI/Machine Learning?
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In financial services, AI/ML are reshaping how value is created by sharply reducing fraud through real-time transaction analysis and predictive modeling. Personalized robo-advisory platforms are significantly growing assets under management by delivering customized investment strategies that resonate with clients. Alternative data sources enable more inclusive credit scoring, broadening access to financial products for underserved customers while maintaining risk standards.
In our company, we have implemented several experimental AI/ML projects, and the greatest benefits were observed in those that intervene in operational processes by replacing the user in repetitive tasks. This automation reduces manual effort and improves efficiency and consistency. We also recorded significant advantages such as improved accuracy and quality by minimizing human errors in routine operations and better customer experience through personalization and faster service.
I feel like the best examples are always solving a core problem. Some of my first ML successes were in next product to buy and most likely to buy scenarios, essentially aligning businesses to a specific use case or product that fits their space. In AI, it's a lot more like which manual process can be automated, so simple version, working on battlecards to help deep dive into a competitor is infinitely easier now using AI deep research to help come up with insights and different articles that can help inform the work.
M has been useful to monitor business operations and for anomaly detection. AI in general is being used for productivity gains and core business processes where there are less ethical concerns. Yet to see significant business value generation for core critical processes.
Wherever you can benefit from working smarter and not harder. Having the machines do the busy work, enhancing assurance and compliance. Letting the brains do the nuanced critical work.