What are some examples of business value creation through AI/Machine Learning?

There is a good range of over 300 case studies here: https://www.microsoft.com/en-us/ai/ai-customer-stories?msockid=2daacff9324b69c73227dac133da681f

The biggest use is that of predictive models.  That goes in all areas from security to marketing.  In security it predicts security breaches based on security gaps from weak passwords to compliance violations like SOD, SOX, HIPPA etc.  In marketing it is used for trend analysis from repricing to restocking.

Use predictive models to understand when a customer may cancel a recurring subscription and then try to proactively target them with specific communications.

There's a lot, but here are 3 use cases that I have been using AI for recently.

Process automation (RPA + AI): Eliminate repetitive tasks, freeing up human resources for higher-value work.

What-if simulations: Enable scenario planning using ML models (e.g., pricing, risk, operations).

AI-enhanced features: Integrate AI into products (e.g., smart cameras, predictive text, AI tutors).

Three Key Areas:

1. Human capital upskilling with basic LLMs- Focus on sales and marketing use cases for instant ROI.

2. Turning unstructured data into insights (light support ticket feedback into product development ideas)

3. Executives- leveragign models like 01 advanced reasoning for executive planning, strategy and OKR use.