What are the issues people are facing in their move to omni-channel distribution?

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CTO (CTO) / Head of IT in Consumer Goods, 201 - 500 employees
Very quickly, the biggest issue is keeping your inventory in good shape.
CTO in Software, 11 - 50 employees
Here are the top issues: Lack of continuous visibility into inventory and demand fulfillment. Too often the metrics around inventory are too stale, and as they say, "you can't manage what you don't measure"
Fragmented / Siloed Supply-Chain flows -- Consolidation of disparate supply-chain flows will increase efficiency tremendously
Lack of Automation -- take a page from the DevOps culture; CAMS (Culture, Automation, Measurement, Sharing). Strive to remove all manual processes and measure the resulting gains
Last Mile Problem -- choose the correct delivery solution(s) to ensure customer satisfaction
CPO in Retail, 51 - 200 employees
1. Product Life Cycle Management 2.SKU Rationalization and Consolidation across Channels 3. Unit of Measure Management across different channels, especially with old ERP/Supply Chain Systems. 4. Real-time integration and synchronization across multiple demand channels and solution providers. 

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CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.
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