Where does your Insights department live within your organization?
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I am a content creator trying to tie our success metrics alongside business objectives to better illustrate our marketing impact. Which metrics / presentable information have you found to have the most impact in internal meetings?
(ie: I frequently share the increase in views on certain content pieces, or increased engagement on social media - but I would like to further illustrate how these views or engagements are driving leads or leading to sales)
Benefits (healthcare, paid time off, etc.)7%
Hours flexibility21%
Location flexibility18%
Salary/income24%
Work-life balance14%
Workplace culture13%
How satisfied are you with your organization's compensation / salary review process?
Very satisfied14%
Satisfied66%
Unsatisfied15%
Frustrated and needs review4%
They're a group that is under the Marketing & Sales department.