Where should you start when building a digital business platform?
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Start with the business needs and help them with requirements and focus on areas with potential to raise customer satisfaction, increase revenue or reduce costs. Once the business needs are defined, align the goals to a strategic objective and then assemble a cross functional team to build out the plan and timeline.
Main driver is business strategy and vision and also company's position on market. Business requirements nad business case should be translated to technical and IT requirements, so technical and IT people could understand it to propose and define proper solution for business need or problem. We also need to understand current IT architecture and processes, including business logic and application integrations to be sure proposed solution will work well in our environment . After that we need good communications between business and technical people to define proper scope and goals of new solution.
Talking to business stakeholders to understand the business strategy and business requirements first. Talk to your peers and other IT leaders to understand how they got started and ask about lessons learned, what worked and what didn't.
Start at the business outcomes to be achieved once the platform is complete, (future state) and work backwards. If you don't know what the result is expected to be, the technology features and functions may be grossly misaligned.
With deep understanding of business values, and ability to expand with disruptive innovations, we companies can drive digital innovation. Just for sake of going digital, transformation of business processes does not yield long term results. Key questions why a company wants to do it, how it manages OCM and what can be the potential impact on its customer base needs to be analysed first