Ambassador

Brian Talbot

Fractional CMO

United StatesVerified Community Ambassador

Identified Expertise

Content Brian is Following

Are you happy in your current role?

People & Leadership Talent Management & Performance

Yes

No

Unsure

View Results

32.4k views18 Upvotes17 Comments

Do you have remote employees on your team?

Talent Management & Performance

Yes

No

16.5k views7 Upvotes7 Comments

What are the most important skills and abilities you need to see in a Marketing Manager before you know they are ready to advance their career to a Marketing Director level?

Personal Development

Brian TalbotFractional CMO2 years ago

Marketing manager need to be self sufficient in managing the full scale campaigns involving all stakeholders. Need to understand the business objective of the campaign and the end results to meet the expectations of the stakeholders. ...read more

1

Read More Comments

2.1k views8 Comments

How do you ensure your customer insights tools remain aligned with how the rest of the business is evolving?

Process Management Business Applications

Brian TalbotFractional CMO2 months ago

We maintain live, ongoing conversations across teams, ensuring alignment as we scale. Direct access to leadership keeps us informed about upcoming changes, allowing us to adapt tools and processes in real time. As we grow, ...read more

Read More Comments

700 views1 Upvote4 Comments

How do you strike a balance between personalization and privacy while maintaining customer trust?

Data Privacy Customer Relationship Management (CRM)

Brian TalbotFractional CMO2 months ago

We use variable data in print materials and basic digital retargeting, but avoid invasive tactics. Our approach is to increase engagement without crossing privacy boundaries. We haven’t received complaints about over-personalization, ...read more

Read More Comments

551 views1 Upvote4 Comments

Brian Talbot, Fractional CMO at The Value CMO | Gartner Peer Community