How do you strike a balance between personalization and privacy while maintaining customer trust?

I’m cautious about personalization beyond basic greetings. I prefer building direct, personal relationships and am wary of using backend data customers may not know I have. Self-selection on landing pages is ideal, allowing customers to guide their own journey without breaching trust.

Personalization should be useful and unobtrusive. We tailor website content based on company signals, but avoid collecting personal information. For true personalization, judgment is essential to avoid misrepresentation or privacy concerns. Human oversight remains vital, especially as AI use increases.

Trust is built through transparency and usefulness. Personalization should enhance the experience without overstepping. I’d prefer to be compensated for sharing data, but ultimately, businesses must ensure the value exchange is clear and beneficial to customers.

We use variable data in print materials and basic digital retargeting, but avoid invasive tactics. Our approach is to increase engagement without crossing privacy boundaries. We haven’t received complaints about over-personalization, and we remain cautious about how we use customer data.