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Osric Grant

Global VP Sales & GM Americas

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10.7k views7 Upvotes33 Comments

Do you find that better performing sales reps and account managers are better at having uncomfortable conversations?

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538 views2 Upvotes5 Comments

How do you think AI will disrupt business across industries? Add to my list: 1. Content creation 2. Photos and video production 3. Basic coding and debugging 4. Strategic analysis to be highly complimented

Disruptive & Emerging Technologies Data & Analytics

Osric GrantGlobal VP Sales & GM Americas in Software2 years ago

Almost too many to list. I believe original content — written, photos, and videos — are all but certain to become widely synthetic. Perhaps people will do some humanizing of the content but most of it will be artificially ...read more

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209.3k views60 Upvotes140 Comments

What's the best way to analyze your target market to ensure your GTM strategy is sound? Do you just ask your customers?

Feedback People & Leadership

Osric GrantGlobal VP Sales & GM Americas in Software2 years ago

Metrics and data should tell you the true story. You can ask the question “How did you hear about us” on calls but o think a better gauge is percentage of deals that are advancing through your sales stages within your IC...read more

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8.2k views5 Upvotes6 Comments