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Tom Williams

Chairman & Founder Strategic Dynamics Inc.

United StatesVerified Community Ambassador

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Thinking about your organization as a whole, what would you say are its top business objectives for the next two years?

Strategy & Architecture

Growth / market share

Digital business / digital transformation

Profit improvement

Innovation / new products

Customer focus

Corporate M&A

Technology Improvements

Cost Optimization

Operations improvement

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8.5k views4 Upvotes

Which of these teams in your organization has the largest budget?

People & Leadership Strategy & Architecture

Technology

Marketing

Operations

IT

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11.4k views3 Upvotes1 Comment

When it comes to KPIs, revenue is usually number one. But how much weight should customer satisfaction carry? How do you measure this at your company?

KPIs, Metrics & Reporting

Tom WilliamsChairman & Founder Strategic Dynamics Inc.a year ago

Growth in revenue through new business is essential, however, repeat revenue is intrinsically linked to customer satisfaction, with sustained external advocacy being the goal. Advocacy and testimonials are KPI’s we track...read more

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4.3k views5 Upvotes13 Comments

Are CRM platforms more beneficial for managers and executives in making sales enablement decisions, or better at providing tangible benefits to the front-line?

Customer Relationship Management (CRM)Customer Engagement

Tom WilliamsChairman & Founder Strategic Dynamics Inc.a year ago

Yes for both. CRM data can provide valuable business and sales insights that can be included into SE to provide aid to the team and Sales leaders can also correct things at front end or the entire business as per findings.

CRM ...read more

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Tom Williams, Chairman & Founder Strategic Dynamics Inc. at Strategic Dynamics | Gartner Peer Community