Which of these teams in your organization has the largest budget?

Leadership Architecture

Technology37%

Marketing29%

Operations20%

IT13%

1126 PARTICIPANTS

11.4k views3 Upvotes1 Comment

Sort by:

Director in Manufacturing3 years ago

This is going to vary significantly based on maturity of the company and the business they are in. A 100 year old manufacturing firm will likely has significantly higher Operations budget than a new SaaS startup

Content you might like

How do you think AI will disrupt business across industries? Add to my list: 1. Content creation 2. Photos and video production 3. Basic coding and debugging 4. Strategic analysis to be highly complimented

Is anyone using Recruiting Cost Ratio to monitor cost effectiveness?

What is the most effective frequency for 1-on-1 meetings with direct reports?

Once a week37%

Once every 2 weeks43%

Once a month13%

Adhoc4%

What 1-on-1?1%

View Results

What types of rewards and recognition programs is everyone using? Not a platform (i.e. we don't have money to spend on it), but rather, what are some home-grown ideas, i.e. Town Hall shout-outs, monthly emails, etc? Looking for advice on how to get managers to commit to it on a regular basis without having to police them.

What should be priority number one when stepping into a new role as a CMO?

Assessing the marketing team and skills 21%

Integrating into the broader corporate culture 9%

Understanding customer needs and market dynamics13%

Evaluating current marketing strategy and campaign results 19%

Developing new marketing strategy to replace previous marketing 12%

Aligning marketing to broader organizational goals 18%

Networking and building relationships with other leaders

Something else (comment below) 4%