Leadership
Community Posts
Definitely, Yes15%
Possibly, Yes56%
No, not really22%
Definitely no4%
Not Sure/No Opinion1%
CIO31%
CDO/CDAO (chief data/analytics officer)22%
CISO12%
CTO13%
CEO5%
Ownership is shared10%
Someone else3%
No one4%
AI and Research in Marketing and Communications: How Are You Ensuring Quality and Truth Over Speed? As AI becomes embedded in our day-to-day marketing operations, from customer insight to content strategy, it’s clear we’re gaining speed and scale. But are we sacrificing veracity and quality of output in the process? One of the biggest challenges I'm seeing is the rise of hallucinated content in AI-generated research. - How do we ensure AI systems are surfacing trustworthy, contextually accurate, and well-sourced information? - Are we building enough verification layers into our AI-driven content and research workflows? - And how are you educating teams (and execs) to challenge AI outputs, rather than accept them at face value? - What frameworks, tools, or governance models have you adopted to maintain integrity and depth in AI-led research and insight creation? - Have you had success (or struggles) balancing speed vs. substance in AI-powered strategies? Your thoughts, examples, and recommendations would be incredibly valuable in helping others try to navigate this shift responsibly.
What is the general community sense of TikTok out there these days?
We opted to block it from our corporate devices and networks prior to the official US Government ban both from an infosec perspective, and also to avoid the politics of its use. Our marketing department has pushed several times to have some controlled access because they believe it can be used as a recruiting tool. So far they have not challenged this with any credible data to back that belief up, but we will be re-engaging with them on this topic again soon and expect more pressure.
I'm curious what the general perception is out in the community? Have you encountered any credible information security threats or has this "threat" been revealed to be a political paper one? I'm not seeking recommendations for what we should do, more to gauge what others are doing and how you're basing your decision.
Do you agree with this statement: According to Gartner, by 2024, 80% of technology products and services will be built by those who are not technology professionals. https://www.gartner.com/en/newsroom/press-releases/2021-06-10-gartner-says-the-majority-of-technology-products-and-services-will-be-built-by-professionals-outside-of-it-by-2024
Strongly Agree7%
Agree55%
Neither Agree nor Disagree17%
Disagree19%
Strongly Disagree