Voice of the Customer for Primary Storage Platforms

24 February 2025 - ID G00811836 - 7 min read
By Peer Community Contributor
Primary storage platforms provide scalable and efficient data storage solutions, ensuring high performance and reliability for critical applications. This note guides infrastructure and operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights.
This document was revised on 30 June 2025. The document you are viewing is the corrected version. For more information, see the Corrections page on Gartner.com.
To ensure the quality of our reviews, we often reexamine previously published reviews with upgraded moderation protocols and remove those that fail to meet them. Our recent post-publication moderation activities have changed review counts for this market on the Peer Insights site. We have provided an updated view of review counts and additional information in Table 1 in the Methodology section.
To view the Interactive Voice of the Customer for this market, click the Launch button at the top of this page.

What Are Primary Storage Platforms?

The primary storage platform (PSP) market addresses the need of infrastructure and operations (I&O) leaders to operate and support standardized enterprise storage products, along with platform-native service capabilities to support structured data applications. PSP products like primary enterprise storage arrays provide mandatory and common enterprise-class primary storage features and capabilities needed to support the platform. Platform-native services, like storage as a service (STaaS) and ransomware protection, with PSP product capabilities, are required to support platform-native services. The PSP market has emerged at the convergence of two major enterprise storage market developments: the evolution of the PSP product market in conjunction with the demand for hybrid, multidomain platform-native storage services, and extending on-premises services to public cloud, edge and colocation environments.

What Is Gartner Peer Insights “Voice of the Customer”?

“Voice of the Customer” is a document that synthesizes Gartner Peer Insights reviews into insights for buyers of technology and services. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process. Peers are verified reviewers of a technology product or service, who not only rate the offering, but also provide valuable feedback to consider before making a purchase decision.
Along with the historical peer-based perspective represented in this document, Gartner has a related expert-led Magic Quadrant for the primary storage platforms market. For related research in this market, please visit the Magic Quadrant for Primary Storage Platforms.
Figure 1 shows all “Voice of the Customer” eligible vendors in the market categorized into four quadrants based on scores assigned for User Interest and Adoption (x-axis), and Overall Experience (y-axis). The midpoint of each axis, labeled “market average,” represents the average score as calculated exclusively from vendors included in the document.
Vendors’ User Interest and Adoption (x-axis) scores incorporate three factors: review volume, user willingness to recommend, and review market coverage across industry, company size and region. Vendors’ Overall Experience (y-axis) is a composite score that incorporates average user ratings for “Overall Experience,” “Capabilities” and “Support/Delivery.” See the Methodology section for more detail.
Figure 1. Voice of the Customer for Primary Storage Platforms
Source: Gartner (February 2025)
All vendors are classified under specific quadrants based on their “overall experience,” and “user interest and adoption.” The Customers’ Choice quadrant in the upper right represents the highest overall experience, and maximum user interest and adoption. Strong Performer is in the upper left. Aspiring is in the lower left. Established is in the lower right. Eligible vendors as of December 2024 — Customers’ Choice vendors: Huawei, Infinidat and NetApp; Strong Performer vendors: iXsystems; Aspiring vendors: Dell Technologies, Hewlett Packard Enterprise, Pure Storage and Synology; and Established vendors: Hitachi Vantara.
Vendors placed in the upper-right “Customers’ Choice” quadrant of the “Voice of the Customer” have scores that meet or exceed the market average for both axes (User Interest and Adoption, and Overall Experience).
Vendors placed in the lower-right “Established” quadrant have scores that meet or exceed the market average for User Interest and Adoption, but are below the market average for Overall Experience.
Vendors placed in the upper-left “Strong Performer” quadrant have scores that meet or exceed the market average for Overall Experience, but are below the market average for User Interest and Adoption.
Vendors placed in the lower-left “Aspiring” quadrant have scores below the market average for both User Interest and Adoption, and Overall Experience.

Primary Storage Platforms Peer Reviews and Ratings

In addition to the synthesis provided by the “Voice of the Customer,” you can read individual reviews and ratings on the Gartner Peer Insights page for this market.
The rest of this document highlights some key insights for the primary storage platforms market based on 18 months of reviews and also points you to particular ways to use the site in your buying process.
Gartner Peer Insights’ reviews give insight into end users’ willingness to recommend each vendor. Willingness to recommend is a component of the “Voice of the Customer” x-axis. For details, see Gartner Peer Insights Voice of the Customer Methodology. Figure 2 compares vendors by the percent of reviewers who were willing to recommend them (see the Methodology section for details). To create a more detailed comparison between several vendors on your shortlist, please go to the Gartner Peer Insights page for this market and press the “Compare Alternatives” button under the vendor/product you are interested in.
Figure 2. Voice of the Customer for Primary Storage Platforms, Willingness to Recommend
Source: Gartner (February 2025)
“Eligible vendors compared based on their “overall reviews” and reviewers’ “willingness to recommend.”

Vendor Summaries

Figures 3 through 11 summarize key information for each vendor included in the “Voice of the Customer”:
  • Reviewer demographics for reviews received in the 18-month review period, ending 31 December 2024
  • Overall Rating and rating distribution
  • Other ratings covering specific aspects of the experience with the vendor
The same eligibility requirements and weighting used in the “Voice of the Customer” quadrants also apply for ratings in the vendor summary figures, including overall star rating, willingness to recommend and rating by category (see Gartner Peer Insights Voice of the Customer Methodology for details). Below each image is a direct link to the user reviews on the Peer Insights site.
Figure 3. Voice of the Customer for Primary Storage Platforms, Dell Technologies Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for Dell Technologies.
Figure 4. Voice of the Customer for Primary Storage Platforms, Hewlett Packard Enterprise Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for Hewlett Packard Enterprise.
Figure 5. Voice of the Customer for Primary Storage Platforms, Hitachi Vantara Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for Hitachi Vantara.
Figure 6. Voice of the Customer for Primary Storage Platforms, Huawei Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for Huawei.
Figure 7. Voice of the Customer for Primary Storage Platforms, Infinidat Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for Infinidat.
Figure 8. Voice of the Customer for Primary Storage Platforms, iXsystems Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for iXsystems.
Figure 9. Voice of the Customer for Primary Storage Platforms, NetApp Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for NetApp.
Figure 10. Voice of the Customer for Primary Storage Platforms, Pure Storage Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for Pure Storage.
Figure 11. Voice of the Customer for Primary Storage Platforms, Synology Vendor Summary
Source: Gartner (February 2025)
This vendor demographic, including rating histogram and rating by category, along with company size, industry and deployment region, displays customers’ willingness to recommend this vendor.
Read all Peer Insights user reviews for Synology.

Methodology

A full description of the methodology can be found on the Gartner Peer Insights Voice of the Customer Methodology page.
Voice of the Customer includes vendors with products aligned to the market that have 20 or more eligible published reviews (and 15 or more ratings for “Capabilities” and “Support/Delivery”) during the 18-month consideration period ending 31 December 2024. Reviews from vendor partners or companies with less than $50 million in revenue are excluded.
In the primary storage platforms market, Gartner Peer Insights published 1,075 reviews and ratings during the consideration period. For details, see Gartner Peer Insights Voice of the Customer Methodology.
The data used in this report is drawn from reviews on Peer Insights, a free peer review and ratings platform that regularly publishes new reviews. The “Voice of the Customer” methodology uses a snapshot of reviews data from a defined timeframe and does not automatically update as new reviews are published. The external Peer Insights site will always have the most updated peer view of the vendors and products in this report.
The numerical ratings scores in each vendor summary graphic (shown as “Rating by Category”) are best interpreted as sample statistics with a reasonable margin for error and not as exact values.

Update From 31 December 2024

Gartner Peer Insights “Voice of the Customer” Review Update

Eligible Vendors
Review Count
Huawei
225
NetApp
124
Hitachi Vantara
120
Infinidat
77
Pure Storage
63
Synology
52
TrueNAS
38
Hewlett Packard Enterprise
29
Dell Technologies
20
Review period 1 July 2023 through 31 December 2024. Vendors are listed by the number of reviews. Vendor iXsystems has rebranded as TrueNAS.
Source: Gartner (June 2025)