Enter new markets with new products and services Information assets can be a source of revenue and innovation, helping organizations out of recession. As organizations adjust to new economic realities and plan for the future, information-based products and services are likely to play a more important role than in the past.
"…as any self-respecting capitalist knows, in great pain lies dormant profit. …They'll see our archaic global shipping infrastructure, a dilapidated education system, disappearing honeybees, the fraud on Wall Street, and think, I know how to fix that. And I can make a killing doing it."
IBM's grand plan to save the planet, Jeffrey O'Brien, Senior Editor, Fortune, April 21, 2009 International Economics professor and author, John Howkins, agrees saying, "Playing it safe is the wrong strategy." In the current recession, he says, initiatives by businesses and governments to harness creativity are even more important and economies that realize this will emerge the strongest. John Howkins is the author of, "Creative Ecology: Where Thinking is a Proper Job", University of Queensland Press, March 2009, and other works. IBM client example: A company known for assigning and managing web addresses recently expanded to provide servers and storage over the web as a Cloud Computing service. Their clients can now pay for hardware by the month, rather than hosting their own equipment. Order entry and billing systems were modified only slightly to bring this new capability to market. IBM client example: An electronics manufacturer began selling products where much of the customer value was in software and content that could be downloaded from the internet. Their existing information infrastructure was modified to support the download site, providing extremely reliable access to information and supporting meteoric growth. Source: IBM
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