In B2B tech marketing, who should be leading the campaigns portfolio?

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Revenue Marketing0%

Marketing Ops0%

CMO20%

Campaign Ops, reporting to CMO20%

5 PARTICIPANTS

864 views1 Comment

VP of Marketing, Self-employed

Where ever it lives in the org, Campaigns should be a dedicated team. Marketing Ops doesn't typically have the skillset to manage. Revenue Marketing will likely put too much emphasis on individual products. Product Marketing could manage the function. Personally I like the idea of having a Campaigns team separate from Product or Revenue Marketing, one that balances the needs of both teams.

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