In B2B tech marketing, who should be leading the campaigns portfolio?

Peer Insights

Product Marketing25%

Revenue Marketing25%

Marketing Ops25%

CMO13%

Campaign Ops, reporting to CMO13%

8 PARTICIPANTS
883 viewscircle icon1 Comment
Sort by:
VP of Marketing2 years ago

Where ever it lives in the org, Campaigns should be a dedicated team. Marketing Ops doesn't typically have the skillset to manage. Revenue Marketing will likely put too much emphasis on individual products. Product Marketing could manage the function. Personally I like the idea of having a Campaigns team separate from Product or Revenue Marketing, one that balances the needs of both teams.

Content you might like

For any change and transformation that marketing does invest in, what would you prioritize?

Improving the impact of the marketing organization through org model or operating models 11%

Improving the capabilities of the marketing team through recruiting net new headcount 11%

Improving marketing’s impact through investment in the development of innovation programs 21%

Improving marketing’s performance through the development of new or improved products and services 21%

Improving marketing’s performance through net new investments in data and insights8%

Improving marketing’s impact through the acquisition of net new marketing technology (e.g., operational martech, personalization engine, etc.)6%

Improving capabilities of the marketing team through investments in training and development 18%

Other, please specify1%

View Results

Looking ahead, what do you think will be the biggest challenge IT leaders face in the next 2–3 years, and how are you preparing for it now?

Read More Comments

Have any of you deployed a headless content management system in your web / digital experience? What were the challenges you ran into?

Which learniing leaves a better impact?

Game based learning92%

traditional Training8%

How do you identify potential future leadership on your team(s)?

Read More Comments